Prof. Dr. Axel Haunschild
Institute of Work and Employment Studies
Professors
Subject
Businesses, not-for-profit organizations, political/governmental institutions or associations are facing major challenges, such as the globalization of markets and societies, the advancing digitization, social conflicts, and increasing public pressure for sustainability and social responsibility. Against this background, a strategic management approach is necessary that considers different levels of analysis and perspectives (micro, meso and macro):
- the fundamental strategic orientation of companies or organizations in the light of current challenges,
- managing, structuring and developing companies and organizations which act in these markets,
- the development of action programs in management, marketing, human resource management and industrial relations,
- building, structuring and developing inter-organizational relations with relevant stakeholders, as well as shaping the relationship with customers.
The major in Strategic Management, hence, focuses on the development and reflection of theoretical, methodological and empirical knowledge about the mentioned management levels as well as their interrelations from different perspectives in order to understand their application in the scientific and practical environment.
Structure Major
| Category | Credit points (ECTS) |
|---|---|
| Compulsory elective modules1 | 10 |
| Elective modules1 (without Seminars) | 30 |
| Elective modules1 (Seminars) | 10 |
| Total: | 50 |
1 For students who were already enrolled before 01.10.2022, 10 ECTS from compulsory elective modules, 35 ECTS from elective modules (without seminars) and 5 ECTS from elective modules (seminars) must be taken.
Structure Minor
| Category | Credit points (ECTS) |
|---|---|
| Elective modules | 20 |
| Total: | 20 |
Detailed structure
The modules have to be taken in semesters 1-3. Since all the elective module offers are prospective, changes are possible.
Elective modules Major / Elective modules Minor
| Module / Course | Language | Semester | Examination form | CP (ECTS) | Institute |
|---|---|---|---|---|---|
| Qualitative Management Research 1 | English | Winter1 and summer | Written Examination 60 min | 5 | Personal und Organizational Behavior |
| Qualitative Management Research 2 | English | Winter | Written Examination 60 min | 5 | Strategic Management and Organisation |
| Quantitative Management Methods 1 | German | Summer | Written Examination 60 min | 5 | Marketing and Management |
| Quantitative Management Methods 2 | German | Winter | Written Examination 60 min | 5 | Marketing and Management |
1 Only in winter term 2025/2026
Elective modules (without Seminars) Major / Elective modules Minor
| Module / Course | Language | Semester | CP (ECTS) | Institute |
|---|---|---|---|---|
| Agile Management | English | Summer2 | 5 | Work and Employment Studies |
| Arbeit und Organisation | German | Summer2 | 5 | Work and Employment Studies |
| Arbeit und Gesundheit | German | Summer | 5 | Work and Employment Studies |
| Erweitertes Marketing Management | English | Winter | 5 | Marketing and Management |
| Konsumentenpsychologie | German | Winter3 and summer | 5 | Marketing and Management |
| Aktuelle Themen des Human Resource Managements | German | Winter | 5 | Human Resource Management and Organizational Behavior |
| Management & Society | English | Winter4 | 5 | Human Resource Management and Organizational Behavior |
| Nonprofit and Public Management: Human Resource Management | English | Winter | 5 | Human Resource Management and Organizational Behavior |
| Nonprofit und Public Management: Strategieprozesse | German | Winter | 5 | Human Resource Management and Organizational Behavior |
| Nonprofit and Public Management: Governance and Accountability | English | Summer | 5 | Human Resource Management and Organizational Behavior |
| Praxisprojekte | German | Summer2 | 5 | Human Resource Management and Organizational Behavior |
| Strategisches Human Resource Management | German | Winter | 5 | Human Resource Management and Organizational Behavior |
| Theorien der Organisations- und Personalforschung | German / English | Winter | 5 | Human Resource Management and Organizational Behavior |
| Verhaltenswissenschaftliche Grundlagen des HRM | German | Summer | 5 | Human Resource Management and Organizational Behavior |
| Wissenschaftliches Arbeiten und Publizieren: Forschungskolloquium Personal und Organizational Behavior | German | Summer | 5 | Human Resource Management and Organizational Behavior |
| Entrepreneurship Theorie und Praxis | German | Summer | 5 | Professor of Innovation Management and Entrepreneurship |
| Corporate Sustainability Management | German | Winter1 | 5 | Strategic Management and Organisation |
| Innovationsmanagement | German | Winter | 5 | Strategic Management and Organisation |
| Leadership | German | Summer | 5 | Strategic Management and Organisation |
| Management Interorganisationaler Innovationsbeziehungen | German | Summer | 5 | Strategic Management and Organisation |
| Management- und Organisationstheorie | German | Winter | 5 | Strategic Management and Organisation |
| Strategisches Management | German | Summer | 5 | Strategic Management and Organisation |
1 Not in winter term 2025/2026
2 Not in summer term 2026
3 Only in winter term 2025/2026
4 Starting from winter term 2026/2027
Elective module (Seminar) Major / Elective module Minor
Examination form: Seminar Paper
| Module / Course | Language | Semester | CP (ECTS) | Institute |
|---|---|---|---|---|
| Seminar Work and Employment Studies | English | Winter | 5 | Work and Employment Studies |
| Seminar Case Study-basiertes Marketing-Management | German | Winter | 5 | Marketing and Management |
| Seminar: Strategic Marketing Concept | English | Summer | 5 | Marketing and Management |
| Seminar E-HRM | German | Summer | 5 | Human Resource Management and Organizational Behavior |
| Seminar Nonprofit und Public Management | German | Summer | 5 | Human Resource Management and Organizational Behavior |
| Seminar Teammanagement | English | Winter | 5 | Human Resource Management and Organizational Behavior |
| Seminar Entrepreneurial Ecosystems | English | Summer | 5 | Professor of Innovation Management and Entrepreneurship |
| Seminar Entrepreneurial Finance | English | Summer | 5 | Professor of Innovation Management and Entrepreneurship |
| Masterseminar Organisation | German / English | irregular | 5 | Strategic Management and Organisation |
| Masterseminar Strategische Unternehmensführung I | German | Winter | 5 | Strategic Management and Organisation |
| Masterseminar Strategische Unternehmensführung II | German | Summer | 5 | Strategic Management and Organisation |
1 Not in winter semester 2025/2026
Intended audience (Recommended skills) and career prospects
The Major Strategic Management is designed for students who are looking for challenging and demanding leadership roles in multinational corporations, consulting firms, banks, international agencies, foundations, unions, not-for-profit organizations, government organizations, or higher education and research.
Intended audience (Recommended skills)
The main goal of the Major Strategic Management is to provide students with a profound understanding of the theoretical and empirical knowledge about the strategic orientations of organizations. In order to develop successful strategies for highly complex and rapidly changing markets, practical knowledge is required regarding the connections between actors and structures as well as the opportunities and risks of possible interventions in the context of strategic management and the development of inter-organizational relations.
Thus, lectures will provide:
- impartation of in-depth knowledge regarding established theories (e.g., resource based view, relational view, institutional economics, neo-institutionalism, etc.),
- means of expanding and deepening methodological knowledge and its application for empirical surveys and analyses,
- case studies and market simulations to demonstrate the practical relevance and application of management knowledge.
