Area Strategic Management


Businesses, not-for-profit organizations, political/governmental institutions or associations are facing major challenges, such as the globalization of markets and societies, the advancing digitization, social conflicts, and increasing public pressure for sustainability and social responsibility. Against this background, a strategic management approach is necessary that considers different levels of analysis and perspectives (micro, meso and macro):

  • the fundamental strategic orientation of companies or organizations in the light of current challenges,
  • managing, structuring and developing companies and organizations which act in these markets,
  • the development of action programs in management, marketing, human resource management and industrial relations,
  • building, structuring and developing inter-organizational relations with relevant stakeholders, as well as shaping the relationship with customers.

The major in Strategic Management, hence, focuses on the development and reflection of theoretical, methodological and empirical knowledge about the mentioned management levels as well as their interrelations from different perspectives in order to understand their application in the scientific and practical environment.


CategoryCredit points (ECTS)
Elective modules10
Elective modules (without Seminars)35
Elective module (Seminar)5


CategoryCredit points (ECTS)
Elective modules20


The modules have to be taken in semesters 1-3. Since all the elective module offers are prospective, changes are possible.

Elective modules Major / Elective modules Minor

Module / Course
LanguageSemesterExamination formCP (ECTS)
Qualitative Management Research 1EnglishWinterWritten Examination 60 min5Human Resource Management
Qualitative Management Research 2EnglishWinterWritten Examination 60 min5Organizational Behavior and Management
Quantitative Management Methods 1German

Winter (until WS 19/20)

Summer (from summer 2020)

Written Examination 60 min5Marketing and Management
Quantitative Management Methods 2EnglishWinterWritten Examination 60 min5Marketing and Management

Elective modules (without Seminars) Major / Elective modules Minor

Module / CourseLanguageSemesterCP (ECTS)Institute
Arbeit und OrganisationGermanSummer5Interdisciplinary Industrial Science
Arbeit und GesundheitGermanSummer5Interdisciplinary Industrial Science
B2B MarketingEnglishWinter5Marketing and Management
Brand ManagementEnglishSummer5Marketing and Management
Intercultural Economics and ManagementEnglishWinter5Marketing and Management
International Strategic MarketingEnglishWinter5Marketing and Management
Konsumentenverhalten 1GermanWinter5Marketing and Management
Konsumentenverhalten 2GermanSummer5Marketing and Management
Non Profit MarketingGermanSummer5Marketing and Management
Change Management German Winter and Summer 5 Human Resource Management
Entwicklung von PersonalGerman irregular5Human Resource Management
Human Resource Management for the Public SectorEnglishSummer5Human Resource Management
PersonalführungGermanWinter and Summer5Human Resource Management
Qualitative Management Research TutorialEnglishirregular5Human Resource Management
Tutorial zum Strategischen Human Resource ManagementGerman Winter and Summer5 Human Resource Management
Strategisches Human Resource ManagementGermanWinter and Summer5Human Resource Management
Strategisches Nonprofit und Public ManagementGermanWinter5Human Resource Management
Struktur, Steuerung, Kooperation im GesundheitssektorGermanSummer5Human Resource Management
Strukturen und Gestaltungsprinzipien im Nonprofit-SektorGermanWinter5Human Resource Management
Business and SocietyGermanSummer15Organizational Behavior and Management
Corporate Sustainability ManagementGermanWinter5Organizational Behavior and Management
Innovationsmanagement IGermanWinter5Organizational Behavior and Management
Innovationsmanagement IIGermanSummer5Organizational Behavior and Management
LeadershipGermanSummer5Organizational Behavior and Management
Management of Interorganizational RelationsEnglishSummer5Organizational Behavior and Management
Organizational Behavior GermanWinter5 Organizational Behavior and Management
Strategisches ManagementGermanWinter5Organizational Behavior and Management

1 Not in summer term 2020



Elective module (Seminar) Major / Elective module Minor

Examination form: Seminar Paper

Module / Course
LanguageSemesterCP (ECTS)Institute
Seminar: Work and Employment StudiesEnglishWinter5 Interdisciplinary Industrial Science
Marketing & Management - Masterseminar 1GermanWinter5 Marketing and Management
Marketing & Management - Masterseminar 2EnglishSummer5 Marketing and Management
Seminar Internationales Management in Kooperation mit der Continental AG German Summer 5 Marketing and Management,
Organizational Behavior and Management
Personalwirtschaftliches MasterseminarGermanWinter and Summer5

Human Resource Management

Nonprofit und Public Management - MasterseminarGermanSummer5 Human Resource Management
Masterseminar Strategische Unternehmensführung IGermanWinter5 Organizational Behavior and Management
Masterseminar Strategische Unternehmensführung IIGermanSummer5 Organizational Behavior and Management


The Major Strategic Management is designed for students who are looking for challenging and demanding leadership roles in multinational corporations, consulting firms, banks, international agencies, foundations, unions, not-for-profit organizations, government organizations, or higher education and research.


The main goal of the Major Strategic Management is to provide students with a profound understanding of the theoretical and empirical knowledge about the strategic orientations of organizations. In order to develop successful strategies for highly complex and rapidly changing markets, practical knowledge is required regarding the connections between actors and structures as well as the opportunities and risks of possible interventions in the context of strategic management and the development of inter-organizational relations.

Thus, lectures will provide:

  • impartation of in-depth knowledge regarding established theories (e.g., resource based view, relational view, institutional economics, neo-institutionalism, etc.),
  • means of expanding and deepening methodological knowledge and its application for empirical surveys and analyses,
  • case studies and market simulations to demonstrate the practical relevance and application of management knowledge.