Area Strategic Management

SUBJECT

Businesses, not-for-profit organizations, political/governmental institutions or associations are facing major challenges, such as the globalization of markets and societies, the advancing digitization, social conflicts, and increasing public pressure for sustainability and social responsibility. Against this background, a strategic management approach is necessary that considers different levels of analysis and perspectives (micro, meso and macro):

  • the fundamental strategic orientation of companies or organizations in the light of current challenges,
  • managing, structuring and developing companies and organizations which act in these markets,
  • the development of action programs in management, marketing, human resource management and industrial relations,
  • building, structuring and developing inter-organizational relations with relevant stakeholders, as well as shaping the relationship with customers.

The major in Strategic Management, hence, focuses on the development and reflection of theoretical, methodological and empirical knowledge about the mentioned management levels as well as their interrelations from different perspectives in order to understand their application in the scientific and practical environment.

STRUCTURE MAJOR

CategoryCredit points (ECTS)
Compulsory elective modules110
Elective modules1 (without Seminars)30
Elective modules1 (Seminars)10
Total:50

1 For students who were already enrolled before 01.10.2022, 10 ECTS from compulsory elective modules, 35 ECTS from elective modules (without seminars) and 5 ECTS from elective modules (seminars) must be taken.

STRUCTURE MINOR

CategoryCredit points (ECTS)
Elective modules20
Total:20

DETAILED STRUCTURE

The modules have to be taken in semesters 1-3. Since all the elective module offers are prospective, changes are possible.

Elective modules Major / Elective modules Minor

Module / Course
LanguageSemesterExamination formCP (ECTS)
Institute
Qualitative Management Research 1EnglishWinterWritten Examination 60 min5Human Resource Management
Qualitative Management Research 2EnglishWinterWritten Examination 60 min5Organizational Behavior and Management
Quantitative Management Methods 1German

Summer

Written Examination 60 min5Marketing and Management
Quantitative Management Methods 2EnglishWinterWritten Examination 60 min5Marketing and Management

Elective modules (without Seminars) Major / Elective modules Minor

Module / Course Language Semester CP (ECTS) Institute
Arbeit und Organisation German Summer 5 Interdisciplinary Industrial Science
Arbeit und Gesundheit German Summer 5 Interdisciplinary Industrial Science
Digital Innovation English Winter 5 Interdisciplinary Industrial Science
Finanzierung von Unternehmertum German Winter 5 Interdisciplinary Industrial Science
Gründungsworkshop German Winter 5 Interdisciplinary Industrial Science
Innovationsworkshop German Summer 5 Interdisciplinary Industrial Science
Technology and Innovation Management English Summer 5 Interdisciplinary Industrial Science
Principles of Entrepreneurship English Winter 5 Interdisciplinary Industrial Science
B2B Marketing English Winter 5 Marketing and Management
Brand Management English Summer 5 Marketing and Management
Erweitertes Marketing Management English Winter 5 Marketing and Management
International Strategic Marketing English Winter 5 Marketing and Management
Konsumentenverhalten 1 German Winter 5 Marketing and Management
Konsumentenverhalten 2 German Summer 5 Marketing and Management
Markt- und Konsumentenforschung German Summer 5 Marketing and Management
Non Profit Marketing German Summer 5 Marketing and Management
Aktuelle Themen des Human Resource Managements German Winter 5 Human Resource Management
Nonprofit and Public Management: Human Resource Management English Winter 5 Human Resource Management
Nonprofit und Public Management: Strategieprozesse German Winter1 5 Human Resource Management
Nonprofit and Public Management: Governance and Accountability German Summer 5 Human Resource Management
Praxisprojekte German Summer 5 Human Resource Management
Strategisches Human Resource Management German Winter 5 Human Resource Management
Theorien der Organisations- und Personalforschung German / English Winter 5 Human Resource Management
Verhaltenswissenschaftliche Grundlagen des HRM German Summer 5 Human Resource Management
Wissenschaftliches Arbeiten und Publizieren: Forschungskolloquium Personal und Arbeit German Summer 5 Human Resource Management
Corporate Sustainability Management German Winter 5 Organizational Behavior and Management
Innovationsmanagement I German Winter 5 Organizational Behavior and Management
Innovationsmanagement II German Summer2 5 Organizational Behavior and Management
Leadership German Summer 5 Organizational Behavior and Management
Management of Interorganizational Relations English Summer2 5 Organizational Behavior and Management
Organisational Behaviour German Winter1 5 Organizational Behavior and Management
Strategisches Management German Winter 5 Organizational Behavior and Management
Theorien der Organisations- und Personalforschung German / English Winter 5 Human Resource Management

1 Not in winter term 2022/2023

2 Not in summer term 2023

Elective module (Seminar) Major / Elective module Minor

Examination form: Seminar Paper

Module / Course Language Semester CP (ECTS) Institute
Seminar Innovation Management English Winter 5 Interdisciplinary Industrial Science
Seminar Entrepreneurship English Summer 5 Interdisciplinary Industrial Science
Seminar Work and Employment Studies English Winter 5 Interdisciplinary Industrial Science
Marketing & Management - Masterseminar 1 German Winter 5 Marketing and Management
Marketing & Management - Masterseminar 2 English Summer 5 Marketing and Management
Marktforschungsseminar: Gründung und Innovation in Kooperation mit Start-ups der LUH German Winter and summer 5 Marketing and Management
Seminar Case Study-basiertes Marketing-Management German Winter 5 Marketing and Management
Seminar Strategic Marketing Concept English Summer 5 Marketing and Management
Seminar E-HRM German Summer 5 Human Resource Management
Seminar Nonprofit und Public Management German Summer 5 Human Resource Management
Seminar Teammanagement English Winter 5 Human Resource Management
Masterseminar Organisation German / English irregular 5 Organizational Behavior and Management
Masterseminar Strategische Unternehmensführung I German Winter 5 Organizational Behavior and Management
Masterseminar Strategische Unternehmensführung II German Summer1 5 Organizational Behavior and Management

1 Not in summer term 2023

INTENDED AUDIENCE (RECOMMENDED SKILLS) AND CAREER PROSPECTS

The Major Strategic Management is designed for students who are looking for challenging and demanding leadership roles in multinational corporations, consulting firms, banks, international agencies, foundations, unions, not-for-profit organizations, government organizations, or higher education and research.

INTENDED AUDIENCE (RECOMMENDED SKILLS)

The main goal of the Major Strategic Management is to provide students with a profound understanding of the theoretical and empirical knowledge about the strategic orientations of organizations. In order to develop successful strategies for highly complex and rapidly changing markets, practical knowledge is required regarding the connections between actors and structures as well as the opportunities and risks of possible interventions in the context of strategic management and the development of inter-organizational relations.

Thus, lectures will provide:

  • impartation of in-depth knowledge regarding established theories (e.g., resource based view, relational view, institutional economics, neo-institutionalism, etc.),
  • means of expanding and deepening methodological knowledge and its application for empirical surveys and analyses,
  • case studies and market simulations to demonstrate the practical relevance and application of management knowledge.