FacultyInstitutes
Marketing and Management

Marketing and Management

Brief description

In response to current challenges of future-oriented management strategies and the related problem solving, we accentuate different marketing trends in the attempt to develop a com-prehensive management concept, e.g.:

  •  Strategic/Societal Marketing
  •  Brand Marketing, Reputation, Corporate Identity
  •  Consumer/Organizational Behaviour
  •  Market Research, Multivariate Analysis
  •  Applied Marketing in different industries (e.g. finance, sports, energy)

We are convinced that Marketing Science as a bottleneck-oriented philosophy within strategic corporate governance plays a central role in the development of future-oriented success strategies.

Office

Executive Director

Prof. Dr. rer. pol. Klaus-Peter Wiedmann
Prof. Dr. rer. pol. Klaus-Peter Wiedmann Prof. Dr. rer. pol. Klaus-Peter Wiedmann

Professors

Prof. Dr. rer. pol. Klaus-Peter Wiedmann
Prof. Dr. rer. pol. Klaus-Peter Wiedmann Prof. Dr. rer. pol. Klaus-Peter Wiedmann

Graduate Teaching/Research Assistant

M.Sc. Levke Albertsen
M.Sc. Jannick Bettels
M. Sc. Janina Haase
M. Sc. Evmorfia Karampournioti
M.Sc. Franziska Labenz
Dr. Sascha Langner
M.Sc. Walter von Mettenheim

External Assistant Lecturer

MBA Constantin Batsch
Clemens Boecker
Non-public person
Prof. Dr. Vivian Carstensen
Prof. Dr. Alexander Deichsel
Dr. rer. pol. Friedhelm Haak
Dr. Dominik Halstrup
E. von Hoerschelmann
Dr. rer. pol. Ulrich Lachmann
Gesa Lischka
Dr. Ralf Meyer
Dr. Konstantin Pirilis
Non-public person

Retired Professors

Prof. Dr. rer. pol., Dr. h.c. Ursula Hansen