FacultyInstitutes
Marketing and Management

Marketing and Management

Brief description

In response to current challenges of future-oriented management strategies and the related problem solving, we accentuate different marketing trends in the attempt to develop a com-prehensive management concept, e.g.:

  •  Strategic/Societal Marketing
  •  Brand Marketing, Reputation, Corporate Identity
  •  Consumer/Organizational Behaviour
  •  Market Research, Multivariate Analysis
  •  Applied Marketing in different industries (e.g. finance, sports, energy)

We are convinced that Marketing Science as a bottleneck-oriented philosophy within strategic corporate governance plays a central role in the development of future-oriented success strategies.

Institute of Marketing und Management

Office

Christina Linke
 Christina Linke  Christina Linke

Executive Director

Prof. Dr. rer. pol. Klaus-Peter Wiedmann
 Klaus-Peter Wiedmann  Klaus-Peter Wiedmann

Professors

Prof. Dr. rer. pol. Klaus-Peter Wiedmann
 Klaus-Peter Wiedmann  Klaus-Peter Wiedmann

Research Staff

M. Sc. Evmorfia Karampournioti
 Evmorfia Karampournioti  Evmorfia Karampournioti
Dr. Franziska Labenz
 Franziska Labenz  Franziska Labenz
M.Sc. Walter von Mettenheim
 Walter von Mettenheim  Walter von Mettenheim

External Assistant Lecturers

Constantin Batsch
Gesa Lischka
Non-public person

Retired Professors

Prof. em. Dr. Dr. h. c. Ursula Hansen

Scholarship Holders

Non-public person
Non-public person
Non-public person